So, rumble, young musicians, rumble. Open your ears and open your hearts. Don’t take yourself too seriously, and take yourself as seriously as death itself. Don’t worry. Worry your ass off. Have ironclad confidence, but doubt — it keeps you awake and alert. Believe you are the baddest ass in town, and, you suck!

It keeps you honest. It keeps you honest. Be able to keep two completely contradictory ideas alive and well inside of your heart and head at all times. If it doesn’t drive you crazy, it will make you strong. Stay hard, stay hungry and stay alive. When you walk onstage on tonight to bring the noise, treat it like it’s all we have. And then remember, it’s only rock and roll. I think I may go out and catch a little black death metal. Thank you.
Bruce Springsteen’s SXSW 2012 Keynote Speech. Transcript/Audio and Video.
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